Televisionpoint.com News

SET Max appoints JWT India as creative partner

TBWA India, which had been working on Max for the past two years, will no longer do so; the account has moved to JWT India, following a pitch process.

MPG India bags media duties for Maxx Mobile

MPG India, Mumbai, has bagged the media duties for the Maxx Mobile Communications business after a multi-agency pitch.

Mudra Mumbai wins creative duties for Femina

Lowe Lintas is the incumbent agency on the account. The size of the business is above Rs 3 crore.

Sober campaigns whips up soap lather

Dettol, the germ-protection soap from Reckitt Benckiser, gained maximum value market share among soap brands in the last 12 months ended June 2009.

Corporates using theatres for brand-building

When you get a call from an unknown number, more often than not it's a marketing executive trying to sell you credit cards, loans or holidays.

TBWA India appoints Kalyanram Challipalli as disruption head

TBWA India has finally got a disruption head in the name of Kalyanram Challipalli, who comes with nearly eight years of experience in the advertising industry.

Incredible India now at Oscar, BAFTA and Grammy awards

Even as India celebrated its 63rd Independence Day on August 15, the country also embarked on an advertising blitzkrieg across the world.

Litmus test: Chlorophyll launches new tool for CEOs

Chlorophyll has launched a brand alignment tool, called Litmosi, which aims to help CEOs to measure the difference between corporate beliefs and corporate behaviour.

Volkswagen appoints DDB Mudra for Beetle

Porsche Automobile-owned Volkswagen has appointed DDB Mudra to handle the creative duties for its new brand Beetle in India.

Whirlpool India calls for creative pitch

Home appliances giant Whirlpool India has called for a pitch for its products. This pitch is a creative one; the media duties for all the product lines will stay with Whirlpool's existing media agency, Lodestar Universal.

Charles Cadell: There is a knee-jerk response for TV

Charles Cadell, chief executive officer, Lowe Lintas, admits to exploring a number of ideas over the last six months, with a focus on expanding Lintas' service offerings.

Unwind yourself with 'Offisial Atyachaar'

Offisial Atyachaar anthem, an audio clip of 2 minutes and 30 seconds duration, is spreading in the Internet space.

Ambareesh Chakraborty joins R K Swamy BBDO as consultant

He joins the agency from TBWA India, where he was senior creative director and creative head – West India.

Rediffusion on HDFC Home Loans creative board

Rediffusion - Y&R, Delhi has won the creative duties of HDFC Home Loans, without any call for a pitch.

Euro RSCG's Dhiren Amin joins BBH India

Dhiren Amin, director, strategic planning, Euro RSCG India, has been appointed as brand partner, Bartle Bogle Hegarty India.

Religare MF ropes in Ogilvy India as creative partner

The size of the account is estimated at Rs 8-10 crore. The business will be handled out of the Mumbai office of Ogilvy.

Star India's JC Giri joins back Ogilvy

JC Giri, executive vice-president, and general manager, regional channels, Star India, has returned to Ogilvy as regional director, Unilever business for Ogilvy & Mather - Asia Pacific.

Ogilvy elevates Abhijit Avasthi and Rajiv Rao to NCDs

Ogilvy India has elevated its long-time creative hands - Abhijit Avasthi and Rajiv Rao to national creative directors.

Brand Curry wins advertising duties for four Fena brands

Following a multi-agency pitch, Brand Curry has won the creative and media duties for four brands from the Fena Pvt Ltd stable - Fena, Impact, Nip and Para; for a period of two years.

S. K. Swamy: Agencies need to work on clients core function

The industry is caught in a double whammy - clients getting more demanding and the global recession forcing companies to cut down on their media spends.

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