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GJEPC to promote diamond jewellery in 16 cities

For the first time, diamond jewellery sales in India will touch about Rs 25,000 crore this fiscal, which is a massive shift for the troubled industry as India has traditionally been a gold jewellery market.

Maharashtra Elections: Crayons wins Congress' ad contract

Crayons Advertising has won the Congress' contract for the October 13 Maharashtra State Assembly Elections for advertising (creative and media) duties.

Sandipan Ghosh quits Mother Dairy as marketing head

He has been with the leading marketer of dairy products and fruit and vegetable products for four years and now plans to relocate to Dubai, where he will handle marketing for a global food brand.

Percept/H bags Directorate of Adult Education's creative mandate

The Directorate of Adult Education, under the Ministry of HRD, has roped in Percept/H, Delhi as its creative agency for the adult education programme for a period of two years.

Span Communications wins advertising mandate for India Post

Following a multi-agency pitch, Span Communications has won the creative and media mandates for India Post. The agency will have the account for the next two years.

Unitech Wireless ropes in ZenithOptimedia as media partner

Unitech Wireless, a 67:33 joint venture between Norway-based telecom group Telenor and Gurgaon-based realty firm Unitech, has appointed ZenithOptimedia as its media partner.

Amar Ujala appoints D&H Blurb as its creative partner

The incumbent agency is Oxygen Advertising, which worked with the brand for about four months.

Experiential marketing: Buy it or leave it, but try it with pleasure

Marketing gurus feel that experiential marketing will be the next big tool to reach the rural section of the Indian consumer market.

Reebok has just done it with great strategies

The corporate office was in stark contrast to the air of general gloom that seems to be serenading most of corporate India and the world.

Crayons to handle Incredible India's domestic campaign

Crayons Advertising has been mandated with the creative duties for the domestic campaign of Incredible India and it will look at the campaign execution in print media.

Unwanted-72, I-Pill TVCs under ASCI scanner

Following concerns of promoting certain drugs as regular contraceptives and misrepresent abortion, two TVCs of morningafter pills have been placed under the scanner of the ASCI.

Aegon Religare says 'there is a star in every child'

The company which has launched the innovative 'Kya aapko KILB hai?' campaign last year and a Pension Plan television commercial featuring actor Irfan Khan is back with an new 'intelligent' campaign.

Starcom, BBH to handle advertising mandate for Star CJ Network

Star CJ Network India, the equal joint venture between Star India and CJ Home Shopping Co of Seoul, has appointed Starcom Worldwide as its media agency, following a mult-agency pitch.

Its 'round the clock' marketing for Khatron Ke Khiladi

Bollywood actor Akshay Kumar, who is hosting the second season of Fear Factor - Khatron Ke Khiladi, will be seen all across the Mumbai city now.

Hindustan Times communicates 'pause, think and change'

Hindustan Times has launched a new multimedia campaign, conceptualised and executed by Lowe, to capture the mind space of the youth and highlight the change.

MPG India ropes in Mahima Bhanukumar, Abhishek Jain

Mahima Bhanukumar joins the media agency as South head; while Abhishek Jain joins as investments director in Delhi.

Sony Ericsson adapts to Sony's brand message of make.believe

The tag line, make.believe, will be used for all consumer communication to further reinforce the brand's collaboration with its parent group.

Wasim Basir quits Rediffusion - Y&R as EVP

Currently, he is serving his notice period at the agency till September 30, 2009.

Canon guns for No. 1 slot in camera and printers market

The $ 45 billion Japanese photographic and digital imaging solutions major, Canon, is gunning for the numero uno slot in the domestic digital camera and laser printers market by 2010.

Dalda gets new avatar after 75 years

Dalda, the edible oil brand that was born in Kolkata 75 years ago, is being relaunched with a health proposition.

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