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Indian entertainment industry Focus 2010
Consistent commitment to economic reform over the last decade has spurred the steady growth of the Indian economy. The emphasis on creating an enabling environment for investment and the inherent potential of the Indian economy have together pushed India's annual Gross Domestic Product (GDP) growth rate beyond 8 percent.
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Animation India: Building on age-old storytelling skills
When children in the US tune in to the popular cartoon programme “Jakers! The Adventures of Piggley Winks” on PBS, few know that the adorable pig and his friends have been created in India. Mumbai-based Crest Communications, the creator of Piggley Winks, has tieups with television networks in the US to produce animated content.
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Media & Entertainment Opportunity
Consistent commitment to economic reform over the last decade has spurred the steady growth of the Indian economy. The emphasis on creating an enabling environment for investment and the inherent potential of the Indian economy have together pushed India's annual Gross Domestic Product (GDP) growth rate beyond 8 percent.
Read More...
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An Overview: Media & Entertainment Industry
The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and rising income levels that India has been experiencing in the past years.
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When the majors come marching in
When Walt Disney Company's Mark Zoradi came calling on India, he told that Disney had identified India along with Russia and China as the target markets that would power the entertainment major's growth over the next decade. Zoradi, president of Disney's film distribution arm, Buena Vista International, said the company had lined up a series of multi-strategy investments over the next three years.
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- Mass Entertainer Market Share
- Television through an eye of an Average Indian
- How much does Television effects the Magazines ?
- Indian colour TV market
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Survey Logix
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TAM Ratings
A tv programme or a commercial sent over the air is available for viewing by millions of viewers. Unlike a newspaper, where the publisher can count how many copies are sold, there is no direct way to know exactly how many people are watching any given programme. Hence, indirect measuring techniques based on the statistical sampling theory, called Television Audience Measurement (TAM), are used.
view TAM ratings
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AdEx Analysis
AdEx, the name that Indian Business swears by when it comes to monitoring Advertising Expenditure information. AdEx represents a cutting edge strategy tool which can help you keep an eye on advertising and media trends.
view AdEx reports
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