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Brand advertisers cash on swine flu scare

The slightest sneeze is enough to make one run to the doctor to test for swine flu. And brand advertisers not to miss this opportunity to cash in on the panic.

BBDO India wins creative duties for Aviva Life Insurance

The Delhi office of BBDO India has been assigned the advertising duties for Aviva Life Insurance, a joint venture between Dabur and Aviva Plc (UK's largest insurance group).

Virgin Atlantic flies to Everest in India

Virgin Atlantic has appointed Rainey Kelly Campbell Roalfe Y&R and its affiliates to handle its $ 65 million global advertising account.

Colourful journey: Brands don a fresh coat of paint

To essay different facets of product line and to appeal to varied age groups, brands are donning a fresh coat of paint. Take Tata Do Co Mo, Loop, Reliance Communications and Godrej, and their multi-coloured logos.

Moonlighters journey to advertising stardom augments

Stefan Persson sucked hard to bag the Mirinda television commercial. That's neither erotica nor street speak - he literally had to suck (or pretend to) on a ping-pong ball before the production company cast him in the lead.

Max New York Life ropes in Big B as brand ambassador

Life insurance company Max New York Life has roped in veteran Bollywood actor Amitabh Bachchan as the brand ambassador for its product, Max Vijay.

PepsiCo to make Nimbooz available nationally by October end

PepsiCo India plans to scale up distribution and the presence of Nimbooz, its packaged lemon juice drink and aggressively drive trials to popularise the product.

Axis Bank appoints Lowe Lintas as its creative agency

Axis Bank, the fourth-largest private bank in India, has appointed Lowe Lintas as its new creative agency, without calling any pitch.

eBay India appoints W+K as its creative agency

The company is in the process of finalising a media buying and planning agency.

Shoppers Stop to increase ad spends on private labels

Shoppers Stop, the first retailer in India to adopt and practice ERP solution, will increase the advertising spend on its private labels and will position them as brands.

WPP looses Vodafone's global media account to Omnicom

WPP, the world's largest advertising group, has suffered a big blow after losing out on a global contract with Vodafone, which has appointed OMD, a division of Omnicom, to handle its global media planning and buying account.

Brand managers say 'Happy Birthday, Michael Jackson'

No matter how pathologic it sounds, the death of Michael Jackson has given a new lease of life to Hollywood's economy.

Vikram Malhotra quits Kingfisher Airlines as GM, marketing

Vikram Malhotra, general manager, marketing, Kingfisher Airlines has put in his papers.

Apollo DKV appoints JWT India as new creative partner

Apollo DKV, the health insurance joint venture between Apollo Hospital's group and Germany's DKV, has appointed JWT India, New Delhi as its creative partner.

Advertising valorem formula for Hindustan Unilever

The Mumbai-based company has also moved away from focusing on bigger brands, and has deployed its entire portfolio in the marketplace to regain lost market share and drive growth.

Do the new with Tata DoCoMo

The per-second billing system for calls has the potential to bring down the sector's revenues by 10-15 per cent if other operators follow suit.

Coke can set off service tax on ads against excise duty

Bombay High Court ruled that beverage major Coca Cola India could set off the service tax it pays on advertisements against excise duty.

Birla Sun Life ropes in four cricket brand ambassadors

Birla Sun Life Insurance, a part of the Aditya Birla group, announced four leading Indian cricketers as its brand ambassadors.

ICICI Prudential Life launches rural activation programme

Today, the dog fight for consumer monies in the financial sector is being played out between insurance and mutual funds brands.

Alok Ghosh quits Bates 141 Chennai

Alok Kumar Ghosh, aka Dada, has has put in his papers as senior creative director at the Chennai office of Bates 141.

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