Publicis Ambience wins K7 Computing's creative duties

Televisionpoint.com Correspondent | Chennai
Publicis Ambience, Chennai has won the creative duties of K7 Computing. The agency will be responsible for talking about the anti-virus product that is offered by the company, which has set aside Rs 8 crore for its marketing objectives. There was no pitch process before the appointment.

Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to deliver a media neutral team that will attempt to build the K7 brand in India using the Publicis philosophy of 'Changing Conversations'.

John Devasahayam, executive director, K7 Computing, says, "We were not looking for just an agency. We were looking for an integrated communication partner with strategic depth and willingness to think out of the box. The Publicis Ambience team and their philosophy was a perfect fit."

Kaustav Das, executive vice-president, Publicis Ambience South, has known Devasahayam since his days at TBWA, and kept in touch with him all along. This played a role in the selection of the agency.

Das says, "The conversation right now is all about virus. This is fertile territory for us to practice our philosophy of Changing Conversations. We are looking forward to build the K7 brand in India just when the category is all set to explode."

Earlier, the account has been handled by Stark Communications for a year, which has taken care of channel communication as the company was simply looking at talking about its presence in India at that time. However, with its focus on the end-consumer now, K7 Computing felt it was time to get an agency along.

K7 Computing, an Indian technology company, partnered with Sourcenext, a Japanese software publishing company and was able to garner a large visibility in Japan in the home PC segment, with a subscription base of 8 million users.

K7 Computing is now all set to take on the growing anti virus market in India, having prepared for it with controlled test launches over the past 18 months. They offer a state of the art internet security product that is nimble, agile, easy to install and manage, and hence ideal for the Indian home PC user.