Radio City Connect launches Karting championship

Televisionpoint.com Correspondent | Mumbai
Radio City Connect, the activation arm of Radio City, has launched the 'Maruti Suzuki Ritz presents Force India and Radio City Connect corporate Go Karting Championship'. It is the first sports-based property of the radio station and the activation division plans to turn it into an annual championship.

The championship will see participation from 50 corporates across Mumbai, Delhi, Chennai, Bangalore and Hyderabad. The entire championship will also be integrated on-air on Radio City to amplify the initiative and connect with the listeners.

Ashit Kukian, president, sales, Radio City, says, "Go Karting provides the thrill of motor sports even to those who do not harbour professional aspirations. This is not just a sport, it's the only way for anyone, who is obsessed with speed, to put his wildest dreams right onto the tracks, as everything here exactly stimulates the actual experiences of participating in a Grand Prix."

Some of the major corporates participating in the championship are: Accenture, Sulekha.Com, Dell, Capgemini, Sun Microsystems and Hewitt Associates. The championship will get on-ground on June 20 and the finale is expected to take place on June 28.

The corporates will first compete in the five regional rounds in all five metros, with local Go Karting grounds hosting the action. The top three winners from each region will fight it out for the all India Corporate Go Karting Championship in Mumbai.

The winning company will be honoured with the title, Go Karting Champions - Company, and members of the team will be individually awarded the Corporate Go Karting Champion title. The national winner, along with the first runner-up, will get an opportunity to go for the Singapore Grand Prix and will also meet the Force India Formula One team.

As for the sponsors and partners, the event is supported by Maruti Suzuki Ritz as the presenting sponsor and partnered by Force India. Kingfisher Airlines is the airline partner; while Planetradiocity.com is the online partner for the entire event. The event is further supported by the Associate sponsors: Reliance Mobile, Cadbury Bourneville and Aegon Religare Life Insurance.