Business Standard revamps BSMotoring.com

Televisionpoint.com Correspondent | Mumbai
Business Standard, the leading financial daily, has done some major changes to the online version of its automobile magazine, BSMotoring.com, which has been in existence for the past one decade.

Earlier, the site carried most of the content from its print version. However, BSMotoring.com will now have more exclusive content, in addition to the content from the magazine, called Business Standard Motoring.

"Though the site has been around for a while, we have not been able to allot the kind of attention it deserved and hence this re-launch. We have conceived the new website as a separate identity and would love to do things with it that we cannot or will not with the print magazine." says Bijoy Kumar Y, founder editor, BS Motoring.

Speaking about the need for revamp, Bijoy adds, "Internet is not too dissimilar to print, radio or TV, when it comes to dissemination of information. But the ability of the net as a tool for commerce is just beginning to be leveraged in India. Communication that can lead the audience to consider buying options through the website is a certain possibility."

Videos related to test drives and the launch of vehicles will be made available on the website. "The site will have a special video section, where we will host videos shot by our editorial staff or supplied by the automobile manufacturers," Bijoy says.

Apart from videos, the site will also have blogs written by its editorial staff and a section called Quick Comparisons, which would compare automobile brands.

The revamp is a result of change in Business Standard's strategy - the company has decided to take the online presence of BS Motoring more actively and to build BSMotoring.com as a standalone revenue earner.

Advertisers can sponsor a content section, or opt for video advertising as well, which was not available earlier. The website is also using the Google AdSense program as part of the monetisation effort.