IDG launches TechNetwork ad solution in India

Televisionpoint.com Correspondent | Mumbai
International Data Group (IDG) has expanded the presence of its international online advertising network, called IDG TechNetwork, to India. It will offer various advertising solutions such as online banner, video, rich-media and pure text based advertising options to marketers.

This is the first market in Asia, where this service will be available locally. The TechNetwork gives Indian technology marketers an opportunity to go beyond the boundaries of local websites and reach Indian technology buyers through geo-targeting.

Earlier, IDG TechNetwork was present only in the US and the UK markets, where it has tied up with about 150 websites spanning across business technology, consumer technology, digital entertainment and video games worldwide.

Patrick J McGovern, founder and chairperson, IDG, says, "India is seen as a growing market for the technology players. We will continue to grow and expand this market. In the next one year, we will be investing $10 million to expand the IDG media business."

McGovern says, "We will be adding selective new titles, websites and do more events. We have our leading IT title Computerworld and plan to bring the brand to India by fall this year. We typically will create a website presence first and see how the subject engages the readers."

Peter Longo, CEO, IDG Syndication and Networks said, "With 30 different categories to choose from, Indian advertisers can be very selective among enterprise, tech enthusiasts, and gaming & entertainment audiences. With a network buy, marketers are also the beneficiaries of substantial economic efficiencies."

The company plans to earn 10 per cent of IDG TechNetwork's worldwide revenue from the Indian market by 2010 and 25 per cent by 2015. IDG TechNetwork generated $ 12 million revenue from its US and UK markets in 2008 and it expects to clock about $ 18 million by the end of 2009.

IDG is a technology, media, events and research company. It publishes more than 300 magazines and newspapers such as CIO, CSO, Computerworld, ChannelWorld, GamePro, InfoWorld, Macworld, Network World and PC World.