Leo Burnett makes it to One Show Interactive winning list

Televisionpoint.com Correspondent | Mumbai
The One Show Interactive Awards 2009 winners have been announced and Leo Burnett India is the only agency from India to win an award, a silver Pencil, for its work on Luxor Highlighters titled 'Luxor Highlighters – Innovation' in the category Campaign: Banners (Dynamic). This is India's first Pencil at the One Show Interactive.

The only other finalist from India competing at the One Show Interactive was an entry from G2 Direct & Digital, Mumbai, titled 'Be Aware' for Ojus Medical Institute in the Email Marketing: Single category.

The Luxor Highlighters campaign was conceptualised by Burnett's erstwhile executive creative director and national head, art, Santosh Padhi. The copy was by Russell Barrett, while the Arc Worldwide team, too, contributed to the campaign.

Kevin Swanepoel, president, The One Club, said, "This was an amazing collection of work. Agencies responded to a tough economy and an uncertain media landscape with talent, boldness of thought and fearless determination. The work from India was great, much like the other works that we had seen from India at One Show Design and One Show."

For the record, DDB Mudra was the lone winner from India at the One Show awards ceremony for its radio spot, Bush, done for the Islamic Research Foundation, which won a bronze pencil in the Public Service – Radio Single category.

As far as the One Show Design awards are concerned, there was more cause to cheer. Six Indian entries managed to win here. Mumbai's Dizzy Design won two pencils – a gold and a silver – for its work on Bombay Bakery's 'Edible visiting cards'.

Chennai based agency Kritik won a bronze pencil for its work on 'Double Slide' for its client Sameer Gupta, while Leo Burnett's campaign, Luxor Writing Instruments, for its client Luxor Pre-Highlighted Stationery won a silver pencil. Ogilvy India also managed to pick up two pencils – one gold and one silver – for Sanctuary magazine and WWF India, respectively.

For the record, One Show awards, owned by The One Club, institutes One Show, One Show Interactive, One Show Design, One Show Entertainment, the Green Pencil (for excellence in environmental advertising) and the One Show College Competition. One Show awards advertising work in print, radio and television.

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