Clio Awards: 9 Indian entries shortlisted in 2009

Sumedha Srivastav - Televisionpoint.com | Mumbai
The Clio Awards has announced the shortlists for the year 2009. India has managed a total tally of nine shortlisted entries this year, with agencies such as Publicis Ambience, O&M, Leo Burnett and Contract figuring in the final tally. The number of shortlists from India has reduced to half the number it had last year – 18 in all.

The shortlist includes for categories of Design, Innovative, Integrated, Interactive, Print - Direct Mail, Television/Digital/Cinema, Poster, Billboard, Content & Contact and Strategic Communications/ Public Relations. The tally does not include the Radio shortlists, which are yet to be announced.

Publicis Ambience leads the pack with three shortlists, whereas O&M, Leo Burnett and Contract Advertising have two each.

Publicis Ambience, which did not figure in last year's tally, has been selected for its work for Himani Fast Relief, titled The Human Machine, in the TV/Cinema/Digital - Single category. The other two shortlists are for its work for Cancer Patients Aid Association in the Design – Single category and for Wespro Digital Cameras, titled Sports Capture, in the Innovative – Single category.

O&M has two shortlists to its credit. These are for its work for Corporate Chhattisgarh, titled Peace Initiative in the Poster – Campaign category and for IBM, titled Verb Dictionary, in the Print: Direct Mail – Single category.

Leo Burnett has managed shortlists in the Integrated – Single category for its work, titled Luxor Highlighters, on Luxor Highlighter Pens. In the Design – Single category, its work on Luxor Pre-Highlighted Stationary has been shortlisted.

Contract Advertising's work on Aadhar Association, titled Family Name, has been shortlisted in the Poster – Single category. The other shortlist for the agency was for Design Sutra's work on Chocolate Box - Corporate Social Responsibility in the Design – Single category.

As for jury members from India, this year two have made it to the list, compared to four members in last year's panel. This year, Senthil Kumar, executive creative director, JWT India will judge the Radio category, whereas Ravi Deshpande, chairperson and chief creative officer, Contract Advertising, will judge the TV/Cinema/Digital category.