IPL: Delhi Daredevils ropes in Fever FM as radio partner

Televisionpoint.com Correspondent | New Delhi
The Delhi Daredevils has announced Fever FM as its official radio partner for the upcoming season of Indian Premier League (IPL). The radio operator had collaborated with the Delhi team during the inaugural edition of the IPL, though it was not exclusive as Radio Mirchi also had a similar tie up. However, times have changed for the season two.

Speaking on the development, Neeraj Chaturvedi, station head, Delhi, Fever 104 FM, says, "We are pleased to continue our partnership with GMR Sports. Fever FM reaffirms our commitment of providing innovative content to our listeners. We want to give our listeners the most exciting experience, and are truly looking forward to this partnership."

In IPL season one, Fever FM gave its listeners various opportunities to get up close with the Delhi team. It included leading the team onto the playing field, winning official merchandise and match tickets, listening to players co-hosting shows, getting a chance to see practice sessions and a chance to have cricketers come and meet them at their homes.