Big Street unveils AC bus shelter in Bangalore

Televisionpoint.com Correspondent | Bangalore
Big Street, a subsidiary of Reliance Big Entertainment, has unveiled India's first AC bus shelter in Bangalore. The bus shelter was inaugurated by BE Govindaraja, joint commissioner, advertisement and markets, Bruhat Bangalore Mahanagara Palike (BBMP).

Big Street has entered into a five-year contract on a Build Operate Transfer (BOT) basis with the BBMP, under which it will pay the BBMP a licence fee. Big Street also plans to install radio services inside the bus shelter.

The bus shelter is situated on the pavement diagonally opposite to Sree Kanteerava Indoor Stadium and is adjacent to the pavement near Cubbon Park entrance (Kasturba road). With dimensions of approximately 25x8 feet, it can accommodate 20 people at a time and will be manned by a uniformed guard.

Advertisement displays will be available on top and on the front panel of the bus shelter. The glass on the sides can also be used for putting up advertisements. Big Street will lease ad space for at least 18 months to advertisers. Bharti Airtel is the first client of Big Street for this innovation.

Venkatesh V, CEO, mobile services, Bharti Airtel, Karnataka, said, "On the communication front, the first-of-its-kind Airtel Rajdhani Express and this Airtel air conditioned bus shelter, which is India's first ever such bus shelter are two such examples of our innovative initiatives."

"We undertook the initiative of providing AC bus shelter to the citizens of Bangalore and we are delighted to have Airtel partner with us. The launch of this first-of-its kind bus shelter in the country marks the beginning of many other innovative solutions that we will be offering." said Rabe Iyer, head, Big Street.

Bangalore is a city in which a lot of people depend on buses for their daily commuting and at times, passengers end up waiting for quite some time to catch their bus. With India's first ever AC bus shelter coming up in the city, Bangalore underlines its cosmopolitan image by offering world class facilities to citizens.