Mauj Mobile to power Radio City's mobile activities

Televisionpoint.com Correspondent | Mumbai
Mauj Mobile has signed a two year deal with Radio City, wherein the mobile service provider will power all mobile activities initiated by the FM station, which includes creating a specially designed wapsite and offering short code services for contests and programs.

Manoj Dawane, CEO, People Infocom (Mauj Mobile), said, "Our deal with Radio City brings together two promising communication mediums, the mobile phone and the radio. We believe that the core brand experience at this access point will be further enhanced."

As per the agreement, Mauj Mobile will also have exclusive telecom rights to Radio City's content, giving users mobile access to the highly localized shows that the channel is very well known for.

Apurva Purohit, CEO, Radio City, "Cellular phones have rapidly become an emerging platform for listeners to access Radio. As pioneers in the private FM arena, we believe that the core brand experience through this touch point can be greatly enhanced. To this effect, our association with Mauj will provide our listeners a direct and engaging our experience allowing them seamless interactivity with the Radio City brand."