Digitas' second agency comes to Chennai

Televisionpoint.com Correspondent | Chennai
Post Publicis Groupe buy-out of Digitas in December 2006, Digitas has expanded in several countries, with their first agency coming up in India in March 2008 in New Delhi.

Digitas' second agency, which will be based in Chennai, will leverage its deep expertise in online marketing and CRM, as well as its global reach and business development resources. It also seeks to take the advantage that Chennai as a location provides in terms of its talent pool, especially in the digital space.

The agency will be led by Saroja Kannan, senior vice-president and country business head. Kannan is a marketing professional with over 17 years' experience across direct marketing communications, analytical CRM and online marketing. As a planner and strategist, she has worked in the verticals of telecom, insurance, charity/fund raising, financial services, FMCG, education and IT sectors, both as an entrepreneur and organisation lead.

Alan Rutherford, CEO, Digitas Global, said, "We entered India earlier this year as Solutions | Digitas. A second agency under the Digitas brand banner allows a stronger focus on the southern markets. We are thrilled to be working with Saroja, and bringing her talent into our global network is a huge advantage for Digitas and for our clients."

On her new assignment, Kannan said, "I am very excited to head the new Digitas presence in India and to offer a range of interactive and digital capabilities. Combined with my experience in CRM and direct marketing, we hope to be able to offer meaningful solutions to clients looking at a holistic and comprehensive way to reach their customers."