BAG Films to launch 'News 24' on December 13

Televisionpoint.com Correspondent | Mumbai
BAG Films & Media has launched 'News 24', its 24-hour Hindi news channel. News 24 is a combination of the most modern broadcast technology and editorial talent, promising to give viewers an unmatched viewing experience of news.

Formally the channel, with the tagline 'Nazar Har Khabar Par', will be on air from December 13, 2007.

Anurradha Prasad, Managing Director of BAG Films & Media said, "News 24 stands for top quality journalism and is supported with an unprecedented news gathering infrastructure across the country."

Prasad added, "News 24 has hired the best of news talent to ensure that we get the most relevant news from across India targeting the emerging 'Young Adult', be it politics, sports, business or lifestyle. The channel will establish itself as a premium news channel, a vastly different proposition from the current fare seen on most other Hindi news channels."

The channel has set up 13 of its own news bureaus across India and over 300 foot soldiers are appointed across the country, who will support the news gathering.

The editorial team includes Ajit Anjum as Managing Editor; Supriya Prasad as Director; Rahul Mahajan as Executive Editor and Vibhakar as Executive Editor, Assignment. The anchors include Kartikeye Sharma, Anjana Kashyap, Shweta Singh, Sayeed Ansari and Aparna Kala.

"We believe that truth and reality as shown on most TV news channels are someone else's perceptions; we will allow people to develop their own opinions and decisions on the basis of the facts we present. I am proud to have a team of well-established and truly respected anchors and reporters, who have already made a mark for themselves in TV journalism." says Anurradha Prasad.

Broadcast Design International, which has developed set environment solutions for major international news networks, has designed the sets at News 24.