Amrita TV launches SMS initiative for underprivileged kids

Televisionpoint.com Correspondent | Thiruvantapuram
Amrita TV has launched a public service initiative called, 'Send an SMS. Save a Child'. Every time viewers send an SMS vote for their favourite contestants in any reality show of Amrita TV, the entire SMS revenue accruing to the channel will be donated for the education, shelter and health care of underprivileged children.

Public voting will become an act of public service which is first of its kind on Indian television. In the reality shows, the success of the contestant is dependent entirely on public voting and currently there are four reality shows on Amrita TV - Super Star Global, Super Dancer Junior, Best Actor and Raga Ratnam Junior.

The channel has also introduced a Public Service Announcement, directed by film director Shyamaprasad. He is also president for programmes at Amrita TV.