Truveo upgrades technology for video search partners

Televisionpoint.com Correspondent
Truveo, an AOL company made a significant upgrade to the technology platform it currently makes available to website operators through its video search partner program. Current and new partners will benefit from this upgrade through improved analytics for tracking video search usage as well as enhanced performance across Truveo's industry-leading suite of video search APIs.

With the explosive growth of online video, video search is quickly becoming the means by which consumers are discovering the millions of videos available across the Web. Through a suite of open video search APIs released last year, Truveo has made it possible for hundreds of developers to integrate its industry-leading video search engine into their websites.

Using these APIs, website owners can build a wide variety of applications that engage users and enable them to browse and search through millions of online videos. Truveo's APIs currently power dozens of leading websites including some of the Web's most popular video destinations. As part of the recent upgrade to its technology platform, Truveo has enhanced both the performance as well as the reporting and analytics functionality offered to its video search partners.

"With our powerful video search APIs and enterprise-class reporting tools, Truveo is the only solution for any website owner who's serious about incorporating video search functionality on their site. Our new reporting tools provide partners with an unsurpassed level of functionality, making it easy for them to track the value that video search adds to their site." said Timothy Tuttle, Senior Vice President of AOL Video.