Red FM launches on-ground activity with RJ Nitin

Televisionpoint.com Correspondent
Red FM, the station for listeners in Delhi goes more exciting. 'Nitin Ko Bata, Milke Bajaa' is a unique initiative for people of Delhi to speak their heart out and bajaao their issues at 'Red FM Booths' specially created for the event.

Commenting on the campaign, Akash Verma, Station Head, Red FM Delhi said, "Red FM continues to differentiate itself as the quintessential 'station of expression' by giving a physical shape to its stated positioning. Listeners, their views and entertaining them in the trademark 'Bajaate Raho' style – has been the key to the success of our positioning. This on-the-road initiative with RJ Nitin is yet another extension of our philosophy."

Excited with the success of the first road show, RJ Nitin said, "The activity received tremendous response from our listeners. It was truly amazing to see them come forward and talk fearlessly about what bothered them most, truly an experience of Nitin ko bata, Milke Bajaa."

The Promotional event around the campaign would be run on a static format; wherein a thematically created modular set up would be moved to the selected high footfall locations in the city. The Set up would be manned by an Emcee who would encourage and invite participations from the people to come forward and voice their issues in the Bajaao Booth. Several issues like the traffic situation in market places, electricity shortfall in Delhi during peak hours and safety concerns for the common man were picked up by the listeners.

Red FM has created the 'Nitin ko Bata, milke bajaa' platform to extend the effervescence and vibrancy of the brand to the people of Delhi providing an opportunity for brand interaction. This initiative will further strengthen the 'Band Bajaao' vignette of 'Bajaate Raho' positioning that is uniquely executed on-air by RJ Nitin every morning.