Hungama Mobile brings 'Spiderman-3' on cell phones

Televisionpoint.com Correspondent
Hungama Mobile, a premier mobile entertainment company has entered into a partnership with du, the new telecom operator in the UAE to provide exclusive access to mobile content for Hollywood's mega blockbuster 'Spiderman-3'. The mobile content would be made available across various spectrums such as games, images, videos, and ring tones in English and Arabic language.

As part of the tie-up, du customers will also have exclusive access to a world of Spiderman 3 content through the MyWorld mobile portal. Downloads will include the Spider-Man 3 mobile game, animations, ring tones, Spider-Man 3 videos, Spider-Man 3 theme music and the from the film. In every category, du customers would be able to download some of the content for free.

Speaking on the occasion, Neeraj Roy, MD and CEO, Hungama, said, "The tie up with du in UAE is yet another milestone for the company and will further establish Hungama Mobile's leadership in facilitating the entertainment industry reach out to the global audience. With a global business of $ 23 billion, the mobile entertainment industry is expected to grow to $ 42 billion by 2010 and Mobile phones aren't too far behind as potential media vehicles in this growth."

In India the movie is available in English language to all the Hutch subscribers and will now soon be made available in Tamil, Telugu, Hindi and Bhojpuri languages also on the mobile platform.

Highlighting the benefits of the agreement, Osman Sultan, CEO, du, said, "We are delighted to partner with Hungama Mobile as now our customers can look forward to digital content for their mobiles from upcoming SONY movies like the next James Bond movie, Zorro series over the course of the year. We are excited about this new world of mobile content and constantly pushing the boundaries of what we as a service provider, offer our customers."

"The first of the Sony mobile content that du customers will have exclusive access to in the UAE is Spider-Man 3, which portrays a more conflicted side of the webbed hero, who taps into his darker side to reveal a stronger, more aggressive side than in the earlier films." Sultan added.