Crayons joins global network of independent agencies

Televisionpoint.com Correspondent
Crayons Advertising has joined a global network of independent agencies, as exclusive Indian network partner. The network primarily consists of largest independent agencies from European countries. It includes top-notch independent advertising agency from the UK, Italy, Germany, France, Spain, Holland, Greece, Australia, China, and now, India.

"With this alliance, Crayons gets the benefits of a multinational network in the developed markets across Europe, Australia and China without losing the characteristics of an independent agency which includes agility, flexibility, decision-making, quick reaction time and ownership," Crayons Advertising MD Kunal Lalani said.

Roncaglia & Wijkander established a network of correspondent independent agencies, with an idea of collaborating on client accounts that need international support.

Armando Roncaglia, Founder and Managing Director of Roncaglia & Wijkander took up the responsibility of screening and choosing the network partners from India and China, the two big potential markets. After a grueling process, Armando short listed a few independent agencies in India, and later finalized Crayons as the network partner to carry forward their vision.