Radio Mirchi announces Mirchi Bombay Watch Brigade

Televisionpoint.com Correspondent
Radio Mirchi 98.3 FM in its initiative to create awareness and draw attention to the condition of Mumbai roads during the monsoon season across the city has announced a Mirchi Bombay Watch Brigade.

Started May 21 2007, 25 selected listeners, available 24 hours from across Mumbai have volunteered to keep a watch and give regular updates from their areas on – road status in their areas, where its flooding, what roads are shut, routes to be taken and which routes to avoid etc. all through the monsoon season.

Mirchi Bombay Watch Brigade is part of the morning show – Hello Mumbai with RJ Harrsh. As part of the brigade, this weeks' section will have Mirchi listeners calling in to report, vote or nominate potholes in their area. The criteria for voting or nominating depends on the length, breadth, depth of the pothole (vital statistics), the level of irritation and hazard it creates for passerbys and especially motorists, says an press release from the company.

The contest will culminate with a 'Pothole Beauty Contest' where the winning pothole of Mumbai will be announced on air. Since these potholes are there to stay and are not going to go away, to make them less of a blot on the Mumbai city, listeners will decorate the worst looking potholes of their area in the most creative way.