CBM partners with BPA in India

Televisionpoint.com Correspondent
Under a recently signed agreement, BPA Worldwide has retained Cross Border Media (CBM) to facilitate its entry into the key Indian market as part of BPA's growing media membership around the world. CBM will represent BPA and act as the local liaison with media owners interested in BPA services.

"Given the continued growth of India's media industry and foreign investment in it, several foreign publishers have approached BPA seeking membership and audits for their titles in India. These publishers wish to use data measurement to further enhance their brands in an increasingly competitive marketplace. We are pleased to have CBM as a partner, and we are confident that their knowledge and expertise within India's media and advertising communities will facilitate the adoption of global professional standards in this important market." said Glenn Hansen, President and CEO, BPA Worldwide.

"It's a great privilege for CBM to be associated with BPA Worldwide, the world's largest media auditing organization, and especially in such a challenging and exciting opportunity like India. I have personally visited the BPA global headquarters in Shelton, Connecticut, USA, and was truly impressed by the sophisticated systems, professional standards, and work ethics of this expanding worldwide organization." explained Chander M. Rai, President and CEO, CBM.

Rai joined CBM on April 2, 2007 as President and CEO. His last assignment was in New York City where for the past seven years he published India Today International as a licensed magazine. In this capacity he played a vital role in forging international licensing partnerships for major US publishers in India. He served as Publisher and Editorial Director of Golf Digest in the Gulf, on the editorial board of Golf Digest India and the Publishing Board of Scientific American India.

BPA Worldwide is a not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries.

CBM specializes in building media alliances between the US, the Gulf and India. CBM offers expertise in market research, media outsourcing, media education, advertising, event management and negotiation on licensed products, joint ventures and whollyowned subsidiaries.