BIG 92.7 FM launches 'Thanga Kondattam' contest

Televisionpoint.com Correspondent
BIG 92.7 FM Chennai has launched a new contest 'Thanga Kondattam', wherein listeners stand to gain in gold. Starting May 21, 2007 lucky winners will get the opportunity to win gold coins every hour between 7 - 10 am during weekdays by simply choosing to answer three different questions asked by celebrity RJ Mamathi Chari in her show 'BIG Vanakkam'. The contest will run up to June 02, 2007.

'Thanga Kondattam' contest involves three simple questions being asked by RJ Mamathi Chari every hour in the breakfast show, and the listener who gives the most innovative and appropriate answer will be rewarded with Gold Coin.

Speaking on the occasion, Zarine Menon, Station Manager, BIG 92.7 FM Chennai said "We have received tremendous support from the city of Chennai and what better way than to thank them by getting them to win gold. The contest format ensures that maximum number of our listeners benefit from it. The 'Thanga Kondattam' is not just about fun and games for the callers, but also an innovative method to ensure frequency recall in addition to great content and listener involvement."