Neo forms alliance with SEMDirector

Televisionpoint.com Correspondent
Neo, The Ogilvy Group's global digital and direct media company, and SEMDirector, the leader in search marketing automation solutions, has announced a global alliance to provide clients with proprietary technology solutions to manage and measure fully integrated search marketing campaigns around the world.

The partnership helps Neo leverage SEMDirector's technologies for managing paid and organic search in one holistic view. This alliance bolsters Neo's ability to manage client search programs across multiple departments and multiple geographic markets. Neo already has a strong global search marketing offering with a networked search team on the ground in fourteen countries. The partnership with SEMDirector ensures clients and global coordinators have a centralized view of in-market activity.

"We have been working with SEMDirector on behalf of several large global clients, Combining SEMDirector's breakthrough software for managing large-scale, complicated global multimedia campaigns, GSI's advanced expertise in search engine optimization and Neo's strategic global marketing expertise, creates a best in class end-to-end search marketing solution for clients. The joining of these capabilities delivers the most effective and efficient solution to manage global campaigns." said Nasreen Madhany, Worldwide CEO of Neo

The two companies have already partnered in work for IBM and other clients. With more and more money being allocated to search advertising, given its proven ROI, technologies that allow organizations to track performance and maintain budget accountability are essential.

"Through this partnership with Neo, our two companies will deliver a comprehensive solution for managing global search engine marketing campaigns to large advertisers, The growth in search marketing by large companies requires businesses to leverage solutions like the one we are offering with Neo - a scalable technology to automate the data collection around paid and organic search performance with world class execution capabilities." said Russ Mann, CEO of SEMDirector.

For many large advertisers, aggregating performance information on numerous advertising platforms in many countries and multiple languages is very difficult. The process can engage 50-60 percent of the company's resources just to compile such reports manually. With the search marketing automation technology from SEMDirector, advertisers will direct these resources on campaign strategy and performance improvements.

"SEMDirector's focus on building technologies to enable large advertisers to gain visibility into the performance of their paid and organic search programs, combined with a focus on providing actions on how to improve performance, compliments Neo's ability to build strategy and execute global campaigns, As we incorporate SEMDirector's sophisticated technology with our network of offices for interactive marketing professionals, Neo will fully address the issues around maximizing search performance for complex campaigns." said Greg Smith, COO of Neo

The partnership follows Neo's acquisition of Global Strategies International (GSI) and underscores its commitment and focus in delivering best-in-class search marketing solutions to clients.