Radio City in radio partnership for Spiderman 3

Televisionpoint.com Correspondent
Radio City 91.1FM, India's Leading Radio Network has tied up with Sony Pictures Entertainment for an all-exclusive radio partnership, for the most awaited summer blockbuster of the year - Spiderman 3. Bringing the edge of the seat cinematic experience to radio, its Spiderman season on Radio City 91.1 FM. The air-waves are abuzz with fun trivia and behind the scene knick-knacks on the making of the movie with exciting on-air contests allowing listeners to win couple movie tickets everyday from today till May 18, 2007.

In addition to an exclusive all-access to the original soundtrack, Radio City 91.1FM listeners can also get up-close and personal with the friendly neighbourhood hero and his beloved Mary-Jane through exclusive interviews of the lead pair - Tobey Maguire and Kirsten Dunst. All this builds up to the Grand Finale, the 'pièce de resistance' - The "Give in to your Dark Side" contest where die-hard Spiderman fans stand to win much more than just movie tickets. Up for grabs for a lucky family of 3, is an all-access tour to New York to Sony Pictures studio for a guided tour of locations where Spiderman 3 was shot. To be part of the action on the "Give in to your Dark Side" contest tune in to the Radio City Breakfast Show from May 21-26, 2007.

Speaking on the association Rana Barua, National Head Marketing, Radio City 91.1FM said, "We are extremely excited to join hands with one of the most awaited films of the season. Innovation is important for listener stickiness and we at Radio City are known for pioneering innovative content. Through innovations in conceptualization and packaging across functions, we seamlessly integrate special listener features into our regular programming. These special features convey the value added benefits of our client's offerings to listeners in an engaging manner for an overall amplified experiential effect."

Added Barua, "Thus while Radio City continues to entertain listeners with music expertise, which is our core competency, we aim to keep building the effectiveness of the brands associated with us in a more comprehensive manner and thereby add value to our advertisers."