Yatra.com appoints Leo Burnett as its creative agency

Televisionpoint.com Correspondent
Yatra.com has appointed Leo Burnett as its creative agency, the incumbent agency was Everest Brand Solutions. The account size is estimated to be Rs 7 crore. Optimum Media Solutions will continue to handle the media duties.

Nikhil Rungta, Marketing Head, Yatra.com, said, "Although Everest Brand Solutions did good work for us, the key reason to move the business out of Everest was only the exodus of the senior management team. Leo Burnett is currently in process of working on the campaigns for us, which will be released in two weeks. We are confident that Leo would do justice to the brand Yatra."

Yatra helps businesses and consumers to book airline, and bus tickets and reserve hotel rooms and car rentals by calling Yatra's call center, or by going to the Internet website www.yatra.com. Yatra also provides travel-related information, pricing, availability and reservations for airlines, hotels, buses and car rentals across 5000 large cities and small rural areas throughout India. Yatra's investors include Norwest Venture Partners (NVP), Reliance Capital and Television 18 Group.