Euro RSCG bags MindTree Consulting

Televisionpoint.com Correspondent
MindTree Consulting, an international IT services company with development centers in India and the US has awarded both its advertising and media duties to Euro RSCG, Bangalore. The account size is estimated to be about Rs 5 Crores.

Euro will provide the following services to MindTree - advertising, content development, internal communication and media both offline and online. MindTree Consulting has just crossed revenues of $100 million after 6 years of operations, the first Indian IT services company to achieve this landmark in such a short time.

Subroto Bagchi, Chief Operating Officer, MindTree, says, "We were impressed by the Euro's values and competence. We think their understanding of our business and eye for minute details that qualified it to revamp our brand and take it to a new pedestal over the next five years."

Sanjoy Gupta, Director, South, Euro RSCG said, "Euro RSCG prides itself on being a tech savvy agency, because of our years of experience of working on clients like Dell and Intel. But having said that, working with MindTree Consulting will be a different and rewarding experience. Their top management commitment to marcom and the spirit of innovation applied not just to software development but to brand building is what we found most refreshing and stimulating."

Exultant about the win, Suman Srivastava, President, Euro RSCG India says, "Euro RSCG India has just turned 10 years old and this is a great way to celebrate. Our team in Bangalore left no stone unturned to ensure we understood MindTree Consulting. Simply because their approach to business and culture is different from any other IT services firm. It is a great feeling to partner this brand and help build it in the times to come."