Dentsu Creative Impact launching March 01

Televisionpoint.com Correspondent
Dentsu will set up together with Mogae Consultants, a creative planning boutique, Dentsu Creative Impact, in New Delhi. Dentsu will have a 74% equity stake, with Mogae Consultants, a local management consulting firm, holding the remaining 26%.

The new company will begin operations from March 01, 2006, earlier the same was slated on February 1, 2006, as first ever reported by Televisionpoint.com. Shruti Jain, will head the new agency, she was earlier with Rediffusion DY&R, Delhi.

Up to now, Dentsu has provided advertising services in India through Dentsu Communcations, a subsidiary established in Bangalore in September 2003, and through Dentsu Marcom, set up in New Delhi in 2004.

With Dentsu Creative Impact, Dentsu will have three local subsidiaries in India, to further expand its operations in India's vibrant advertising market. Dentsu Creative Impact's services will focus on creative aspects of advertising, targeting both Japanese clients and local firms.