Filmfare Awards-Fair One Face of the Year Award by SET

Televisionpoint.com Correspondent
Beauty with brains, that's how these beautiful women-Ayesha Takia, Tanisha Mukerji, Vidya Balan, Katrina Kaif and Sneha Ullal epitomize. With their vibrant personality and timeless appeal these young women are seen as icons for today's youth and generation, making a mark in the entertainment industry in 2005.

Sony Entertainment Television is presenting these young women as nominees for 'Sony Entertainment Television Fair One - Face of the Year Award in association with Filmfare Awards'. A true combination of femininity and strength these young women represent a generation that believes in 'beauty with a purpose'.

With this category gaining popularity among the others this award gives viewers a chance to select their favorite star. While Filmfare Awards is gearing up to crown the best from the Hindi film industry, this is your chance to pick up your mobile phone and vote for your choice of the 'Sony Entertainment Television Fair One Face of the Year Award'.

Commenting on the award, Anuj Saxena, Director, Marketing, Elder Pharma said, "This award has been instituted to acknowledge the face that epitomizes beauty and strong character. We at Fair One truly believe that its not only external beauty, but also a mode of conduct, a standard of courage, discipline, fortitude and integrity which go in making a woman beautiful."

Reinforcing the reason to institute such an award, Nina Jaipuria, Head of Marketing & Communications, Sony Entertainment Television said, ""Sony Entertainment Television has always applauded and backed women with talent and determination to excel themselves in their chosen field. In this endeavor we are happy to partner Filmfare Awards and Elder Pharma in presenting this special award."

For record note, Elder is a Rs 350 crore company with a strong portfolio of brands across the pharmaceutical and FMHG sector. With dominant products like Shelcal and other well-know brands like Fair One, Tiger Balm, AM-PM mouthwash and Blistex lip care products. Elder is determined to achieve a prominent place in the national and international Health Care arena. Elder welcomes the role of celebrating talent and beauty in any field an undertaking that the company continues to support and encourage through all its ventures.