Interface adds all 4 Grasim Cement brands

Televisionpoint.com Correspondent
Interface Communications has won the creative duties of Grasims cement brands - Birla Plus, Birla Super Cement and the Birla Ready Mix. The agency already handles the account of Birla White Cement. The size of the business is estimated to be around Rs 15 crore and the advertising spends of Birla White alone is about Rs 7 crore. The media duties will be continued with Starcom.

Niteen Bhagwat, Executive Director, Interface Communications, said, "We are delighted to work with Birla Cements and Bagging the other three brands confirms the value added solutions that we have provided to the Birla White brand. Interface has always focused on delivering solutions and going beyond mere advertising."