Sanjoy Chakrabarty joins Dentsu as COO, media division

Televisionpoint.com Correspondent
Sanjoy Chakrabarty, National Director, Sports and Entertainment, GroupM has joined Dentsu as Chief Operating Officer for its media venture, which will be launched soon. Based in Mumbai, Chakrabarty will oversee the setting up of this media entity in India.

Sandeep Goyal, Chairman, Dentsu India, said, "Sanjoy is the first pivotal appointment for planning and executing our media presence in keeping with our global standing. Sanjoy brings experience, maturity, bandwidth, stature and outreach to Dentsu, which will go a long way in the days ahead in further building the new business and new organisation."

Chakrabarty has 22 years of domain experience and is optimistic about the new assignment. "To be actively involved in shaping Dentsu's entry into the media space is exciting and challenging. It provides an opportunity for experiencing the best of both worlds – implementing the global learning of media management practice of Dentsu in the Indian business environment with entrepreneurial skills." he says.

Chakrabarty has started his career with Mudra, where he spent close to 12 years, he the moved to HTA/GroupM, where he has been for the last 10 years or so. During his stint at GroupM, he was instrumental in setting up the Centralised Buying function (CIU). He had also conceived and developed GroupM's proprietary media rate benchmarking system, Media Mechanix.

For the record note, Dentsu currently buys media through its two full service ad agencies – Denstu Communications and Dentsu Marcom.