Champagne Indage for makeover of Vino, Hammer wines

Televisionpoint.com Team
Champagne Indage LTD, India's largest producer of Wines, is going for a complete makeover. The company believes it is one thing to know your facts on getting high with wine, however it is a different issue when it comes to convincing your potential customers, a company release informs.

Saatchi & Saatchi, the advertising agency which handles the creative duties of Brand Vino and Hammer wines of Champagne Indage will be exploring a major marketing and media blitz.

The Vino wines which are available in red, white and sparkling types of variety, will come up with the visual of glass shattering on impact of the wine flowing from a bottle. The strap line reads, 'Vino - Surprisingly strong'.

On the other hand, the Hammer wines will be communicated in Hindi and it is being pitched as a more desi brand to comfort the local audience. The first campaign of Hammer tells the audience, 'Maar Ke Dekh', the second goes further and matures one with 'Maara Kya?'

Speaking to Televisionpoint.com, Ranjit Chougule, Managing Director, Champagne Indage says, "Champagne Indage is willing to spend about 10% of sales on advertising for our mass media campaign, which is simple yet powerful and highlighted. The media blitz that the audience were used to seeing with our Brands is now a thing of the past, today we firmly believe in innovative advertising."