Business Standard pulls out its figures from NRS

Televisionpoint.com Team
Business Standard, India's leading Financial daily, has decided to pull out its readership figures from NRS 2005, after NRS findings revealed that BS has a readership figure of just 33,000.

Business Standard in its letter to NRS Technical Committee, claims that its sales are over 85,000 copies a day, including both booked subscription copies and steadily-rising newsstand sales. BS says that, in the situation of demand outpacing supply, how come the dated slang be only 33,000.

After such different strokes for different folks, Business Standard has entreated NRS to disavow the figures. The letter says, "This reaffirms Business Standard’s stand that mass media research surveys do not project the correct readership figures of publications with a high-end readership, like Business Standard."

It should be noted that figures of Business Standard are very impressive with other readership surveys. According to IRS 2005, the readership of Business Standard protrude at 1,06,000 readers. Also, the ABC figures for July-December 2004, inform that BS has a readership figure of 69,782 copies.