TATA-STAR DTH JV is T-SKY

Televisionpoint.com Team
The TATA-STAR DTH joint venture announced on Thursday that their DTH service would be named T-Sky. They indicated that its proposed company name was Tata Sky Ltd, to replace its working name, Space TV Ltd.

Vikram Kaushik, CEO of the joint venture, said, "The branding of our service represents an important milestone in the development of our business It sets the stage for the launch of our DTH services as we are ready to unveil and promote our brand to the consumer."

"Our new brand name highlights the pedigree of the JV partners. It symbolizes the strength of the joint venture, the high quality services and reliability of TATA and the international know-how and expertise of Sky, the most successful DTH platform in the world.", Mr. Kaushik added.

Both Tata and Star are fully committed to invest in building a high quality digital infrastructure in the country to offer a world class television viewing experience to Indian households. The service immensely enhances the choices of viewers looking for the best of pay television services in the country.

The DTH service is set to become India’s largest digital television platform, offering consumers a wide array of programming choices with interactive features and superior picture and sound quality.

Star's holding company NewsCorp owns the world’s most succesful DTH service in the UK called BSkyB. Tata Sky has already engaged 11 Ku band transponders on Insat 4A, which are scheduled to be launched in August-September.

Competition in the DTH space has heated up with the Anil Ambani Group announcing on Wednesday that it would be soon launching its DTH service called 'Reliance Skymagic'.