McDonald’s hunts for a fashion designer

Televisionpoint.com Team
McDonald’s is hunting a high-profile fashion designer to give its 3,00,000 US restaurant workers a trendy, stylish new look. The nation’s largest fast food chain says Tommy Hilfiger and Sean 'P. Diddy’ Combs are among its top choices to design new employee uniforms.

"It’s about taking the contemporary look and feel of our restaurants and embodied in our advertising and incorporating that into our employees’ business attire," McDonald’s spokesman Bill Whitman said Tuesday.

"The desire is to create uniforms that our crews would want to wear outside the restaurant environment." Mr. Whitman said the company has not yet chosen any designers. New York brand consultant, Steve Stoute, said possible candidates include Russell Simmons 'Phat Farm' label, Ralph Lauren, Giorgio Armani, American Eagle and P. Diddy’s Sean John label.