R K Swamy bags RS 100 Cr new business this year

Televisionpoint.com Team
R K SWAMY BBDO has added Rs. 100 crores of new business to its kitty in the last six months.

The new client roster includes heavy weights like Indian Airlines, India Tourism, IndusInd Bank, Videocon Home Appliances, Cognizant Technologies, Get It Yellow Pages and Mars Chocolates.

In a media release, R K SWAMY BBDO says that New business is also expected to flow from empanelment by State Bank of India, ONGC and Canara Bank. Another growth area will be the national HIV communications project from Unicef / NACO, the new social and rural marketing communications for Hindustan Latex and the state level HIV communication programme in AP for HLFPT.

The Agency’s New Delhi office has been a major gainer from some of these wins. Ajit Shah, Executive Director in Delhi is quite upbeat. "These gains should help us get to the front ranks in the Delhi market. We have emerged as a major force in both Social and Rural Communications and in the general advertising space," he says.

According to Sangeetha Shetty, Executive Vice President, almost all the business gains have been won against stiff competition from many leading agencies. "The most gratifying aspect is that we have won in virtually every major pitch, save a couple," she says.

Spotting the need and opportunity in the total marketing services area, the R K SWAMY Group has geared up to offer end to end solutions for clients. "In addition to corporate and marketing communications under R K SWAMY BBDO, we provide a range of marketing services under the Hansa Brand," says Srinivasan Swamy, CEO of the agency.

"In R K SWAMY BBDO itself, we have 5 key divisions: Media Direction, Social & Rural Communications Group, 'Proximity India' specializing in CRM, Human Resources Services Group and the Pharma Services Group. All our initiatives have taken root and we are amongst the very few marketing communication companies with such a comprehensive array of services," says Swamy.

The agency is poised to make further business additions in 2005. "We have been short listed in quite a few major pitches and we are well on our way to winning at least Rs. 50 crore worth of new business in the next few months," adds Swamy.