Lifebuoy, WHO to launch "Save the Children" campaign

Kishore Sharma - Televisionpoint.com
Six lakh children in India die each year due to diarrhea. To help combat this situation Lifebuoy, Hindustan Lever Limited's leading health soap brand, Lifebuoy, has announced the launch of its campaign "Save the Children" in association with the World Health Organization, WHO today.

Announcing the "Save the Children" campaign, Mr. Ashok Venkatramani, vice-president, skin care, HLL said, "It is a brand building campaign with a difference. Here both the consumer and the community at large benefit, Through our campaign, we hope to make a positive contribution to the community."

HLL said that the company expected to contribute about RS. 50,00,000, through the unique campaign for which television actress Smriti Irani had come forward to lend support.

"For the provision of basic services, the public sector needs to make services more affordable, for which it needs private collaboration. Since people trust their private physicians and chemists and go to them, rather than to the public sector, therefore the private sector must be brought into play," said DR Massey Bateman, Chief, Maternal – Child and Urban Health Division, USAID.

Smriti Irani will actively lend support to the campaign, she says "Being a mother, I feel for the life of young children. Hence, I implore every mother to participate with me in Lifebuoy’s 'Save the Children' campaign to better the lives of those children beyond our reach. I would also urge every mother to encourage her family to practice basic hygiene habits like washing hands with soap to prevent diarrhea."