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    • News 2005 Star TV's media business moves to Mindshare from TME

    Star TV's media business moves to Mindshare from TME



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    Monday - May 09, 2005
    Televisionpoint.com Team
    Star India's media business account moves back to Mindshare, from The Media Edge, TME. The account size is pegged at Rs 20 Crore. TME was appointed as Star India's media agency only In September last year. STAR and MindShare officials were both tightlipped for comments, but it is assumed that the transition process is slated from June 1, 2005.
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