Brand rivalry: Aggression of yesteryears holds good today Rahul Kapoor, advertising editor, Televisionpoint.com

What's in a brand name?, well everything Sheetal Patel, editor, Televisionpoint.com and former leader, Boston Consulting Group

Advertising is an equal opportunity employer Namrata Suri, founder director and chairperson, National Institute of Advertising (NIA)

Why some advertising campaigns fail to deliver? Shaun Smith, founder and managing director, Smith+ Co.

So you want to manage my reputation? Ramanujam Sridhar, chief executive officer and founder, brand-comm

Revive your brand with apt consumer insight Moon B Shin, managing director, LG Electronics India Ltd

In-film placement: When brands attain star status Archana Sadanand, director, ImageSmiths

ICL vs BCCI: Of Cricket, competition and co-relation Samir R Gandhi, partner and Rahul Rai, associate, Economic Laws Practice

Of iron, blacksmiths, donkeys and advertising agency Manoj Shetty, creative director, O&M India

Media lose a golden opportunity with Goody and IPL Ravi Subramanian, senior vice-president and head, consumer finance, HSBC

The Great Indian Entertainment Divide Viraj Kalra, professor, IIPM

Of news battle and exclusivity of content Ruby Dash

Lights, camera, action: Pause for perfection Prasoon Joshi, executive chairman, McCann Erickson India, and regional executive creative director, McCann Erickson, Asia Pacific; and a Bollywood lyricist

Mumbai Attacked: The media has done it's job well Gen V N Sharma, former Chief of Army Staff

Mumbai Attacked: Hysteria created to better TRPs Aniruddha Bahal, founder and editor-in-chief, Cobrapost.com

Mumbai Attacked: Between breaks for ads, TV hawked fear Anurag Kashyap, a well known filmmaker

Good ad is honest on facts, aims to benefit consumer S Pushpavanam, secretary, Consumer Protection Council of Tamil Nadu

New era set to tee off on Indian television Brandon deSouza, managing director and CEO, Tiger Sports Marketing

Convergence must aid masses Nripendra Misra, chairman, TRAI

It is the victory of marketing over film content again Rajat Kapoor is an actor, director and producer

Media's murder mania and its madness Balbir K Punj, senior journalist and writer; and an Rajya Sabha MP from BJP

Gen Grey transforming itself as Gen Next Monojit Lahiri is the consulting editor of leading business school promoted magazine

Its tussle between social justice and freedom of the press Vivek Reddy, a graduate of the Harvard Law School and is currently practising as an advocate in the AP High Court

IPL got into average Indian's heart Ravi Mohan, senior sports journalist and writer

Computer animation, Its very hot! Ritesh Parwal, Director, Xplora Design Skool

CSR   Enhancing brand with CSR Fresh Look Shibani Jain, Director, Craftsbridge India

A marriage of Sports and Entertainment Amrit Mathur is Former India manager

So, let's flash those windows! Shibani Jain, Director, Craftsbridge India

The Web is calling New Space Trilokjit Sengupta, Creative group head, Saints and Warriors

You are a Brand as much as your Product Sanjiv Kataria, Independent strategic communications and PR counsel

The Brand Bollywood Business Shobha De, Leading columnist

TV viewership trends in Gujarat, Stable Ravi Dixit, Director, Research and knowledge management, aMap Audience Measurement and Analytics

The Clients Agencies Relationship Pradeep Iyengar, Vice-president, West and South, Carat Media Services India

Liberalising India's media sector opens door to investments Ambika Srivastava, Chief Executive Officer, Zenith-Optimedia India

Radio promising win-win scenario on all aspects in India Anuj Suvarna, Senior Manager, Spatial Access Solutions

Media in Pakistan Booms Umair Zulfiqar Ali, Head of Media Planning and Buying, Circuit/FCB Pakistan

Take away the semiconductor, and all of electronics, all of it! N T Nair of CMS Computers

Superman to Hanuman Bhuvan Lall is the president and CEO of LALL Entertainment, a company based in Los Angeles and New Delhi.