Last Updated: July 04, 2009 | 06:00 AM (IST)
Zee TV has added 16 GRPs over the last week. Both Colors and Zee TV command a 21 per cent share, as per the TAM Media Research data on C&S 4+, HSM audiences.
Realise the potential and help us grow and develop. That seems to be the message that the Indian media and entertainment (M&E) sector is trying to convey to the Finance Minister Pranab Mukherjee.
The Indian media and entertainment (M&E) sector has urged the Finance Minister Pranab Mukherjee for paying heed to its demand for sops, especially an exemption from paying fringe benefit tax.
Reliance Big TV Ltd, the promoter of Big TV direct-to-home (DTH) services of Anil Ambani's Reliance Communications, is in final talks with private equity (PE) firms.
Thakur would be reporting to NP Singh, chief operating officer, MSM India. He will be based out of Mumbai and will assume his new responsibility from July 1.
Music is a universal language that bonds unmistakably. And JWT India and The Times of India (TOI) - Chennai know that for sure.
Sources reveal that 12 agencies from among the 18 empanelled ones were invited to share their ideas in the initial phase.
Cadbury India is 'paying' a tribute to the salaried employees by giving them another reason to celebrate the payday, which falls on the first day of every month.
The agencies will look into the planning, buying and execution of outdoor media solutions.
Following a multi-agency pitch, JWT India's Mumbai office has won the creative duties for Thomas Cook India.
It has largely remained a metro-centric brand, but for the past two years, Bournvita, the flavored energy drink powder from Cadbury India, has been making inroads into the semi urban markets across North and West India.

As benchmarks continue to evolve in this industry and challenges multiply the expectations from the people who drive this business are fast changing.
Not very long ago, public relations (PR) was a profession that did not merit serious consideration.

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