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Last Updated: January 07, 2009 07:29 AM (IST)

Today's Stories

HT Media to write off part equity of Fever FM

Shareholders would meet on January 28 to consider the de-merger of its radio business from HT Music and Entertainment Company and merge it with itself.
G Ramprasad quits Zee South as CEO

At Zee South, Ramprasad saw through the launch of Zee Tamil, a Tamil GEC, in October 2008.

Television IndiaHeadlines

Man Vs Wild brings good numbers for Discovery Channel

Discovery Channel's popular series Man Vs Wild has recorded impressive ratings, surpassing all its earlier records in the year.

Star Plus to launch Yeh Rishta Kya Kehlata Hai, Zee TV has Maa

Star Plus and Zee TV will launch new shows on January 12, 2009.

World Editors Forum to held from March 22 in Hyderabad

The annual World Editors Forum, will be held in Hyderabad from March 22-25, 2009 and will focus on the growing newsroom challenge of 'Doing More with Less'.

 

Marketing and CommunicationsMarcom

Sustainable competitive advantage of ads that abide

Here's a poser? Why would you buy a Nike over a Reebok, or a Colgate over Pepsodent or the other way round?

GroupM: Media growth rate to drop by 50 % in 2009

Advertising in mediums like magazines and cinema will see a steep decline in 2009, while spends on the outdoor are unlikely to grow.

Aegon Religare launches new Pension Plan TVC

The TVC stresses on being future ready when inflation would push up prices much beyond today's comfortable affordability.

 

Marketing and CommunicationsDigital

IMRB International promotes Mohan Krishnan, Gireesh Sabari

IMRB International, one of the pioneers in market research, has promoted two of its senior executives.

Bigflix.com partners with Future Group

The alliance with Future Group will entail marketing promotions and schemes to all customers of Pantaloon Retail.

Interactive Avenues ties up with Efficient Frontier

The new partnership is based on a revenue sharing model, and both the agencies are not ready to disclose any monetary details.

 


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