Sahara Global launches 'Celebrate Life'

Televisionpoint.com Correspondent
Sahara Global, the Integrated travel and tourism services provider has announced the launch of 'Celebrate Life', a pan-India brand promotional campaign to position Sahara Global as the preferred travel and tourism partner across India. The first leg of the campaign was kicked off on May 9 from Noida, post which it will touch 54 cities in Haryana, Punjab, Himachal Pradesh and New Delhi and NCR.

As part of the campaign, the Sahara Global teams will travel across the 54 cities in branded vans and SUVs. The objective of the campaign is to give customers a chance to interact with the Sahara Global teams and get to know about the various travel and tourism services the brand has to offer.

Romi Datta, CEO, Sahara International Business Division, said, "We are offering Indians the largest travel services network under a single brand. Looking at the phenomenal growth of the domestic and international travel segment, we felt the need of introducing our services directly to our customers. Through 'Celebrate Life', we hope to make Sahara Global the preferred travel and tourism partner across India. As part of our support function, we already have an independent call centre and 24x7 toll free number, and a web portal is soon to be launched."

According to Akhilesh Paul, Retail Head, Sahara Global, "Sahara Global will serve as a single window platform for all travel and tourism services. 'Celebrate Life' is a step taken towards bringing the customers directly in touch with our teams and familiarise them with the services offered. Apart from the road show, customers will also be exposed to our services through media such as posters, banners, and collaterals."

To increase brand visibility, posters, banners, ads and other collaterals will be put up in various cities like Hissar, Panipat, Sonepat, Sirsa, Bhiwani, Chandigarh, Mohali, Jalandhar, Ludhiana, Patiala, Bathinda, Bilaspur, Ropar, Dharamshala, Simla, Mandi, Dharamshala, Kangra, and other major cities in Haryana, Punjab and Himachal Pradesh.