Fortune Communications wins Alcon Victor Group

Televisionpoint.com Correspondent
Fortune Communications, JWT's second agency, has won the creative duties for Alcon Victor Group and will handle the advertising, activation and merchandizing activities. The size of the business is Rs 2 crore

It may be noted that Alcon Victor had withdrawn itself from advertising for a while, the last time it had hired an advertising agency was during the 1990s, when Ambience was handling its creative duties.

Said Fortune's Client Services Director Ryan Suares, "It is an exciting win for us and we hope to do great work for them. The Alcon Victor Group has diverse businesses and the fact that it is in Goa is an added bonus."

Fortune Managing Partner Suranjan Das added, "The Alcon Victor Group has ambitious expansion plans across their businesses. We hope to partner it to bigger and better successes in the near future."

The Alcon Victor Group, which has a turnover of Rs 60 crore, owns hotels and resorts, and has interests in real estate, construction and healthcare. Among the group's properties are Dona Sylvia and Victor Exotica beach resorts, the Devaaya Ayurvedic Spa, as well as Apollo Victor Hospital.