Pime Focus launches fourth Mumbai facility

Televisionpoint.com Correspondent
Post production and visual effects house Prime Focus has announced the official launch of its fourth Mumbai facility, housing 150 animation and visual effects artists, this facility is aimed at growing Prime Focus's business in the advertising and film segments.

Prime Focus already has three facilities in Mumbai that focus on varied aspects of Prime Focus's business including, television, commercials and films, the company has invested a total of Rs 14 Crores in the 11000 sq. ft facility at Royal Palms, Mumbai. Equipped with state-of-the-art animation and visual effects technologies including high end workstations, high speed networks, central data systems, the Royal Palms facility will help Prime Focus to further grow its business in these segments.

Commenting on the facility inauguration, Namit Malhotra, Managing Director, Prime Focus said, "The M&E industry is still at a nascent stage with increased demand from international and local markets expected to increase significantly. In order to meet this growing demand we are ramping up our delivery capabilities in India like with the Royal Palms facility. Additionally with the acquisitions of VTR and Clear in UK recently, Prime Focus is well positioned to take on outsourcing of VFX, animation and post production projects coming in from both the US and UK markets. These initiatives are aimed at creating a seamless delivery model to service the global marketplace."