Amrita TV completes two years

Televisionpoint.com Correspondent
Malayalam satellite channel Amrita TV is entering into third year of operation this month, the channel launched in April 2005, has come a long way and has since carved a niche for itself. To coincide with its second anniversary, the channel would be hosting the third edition of the Amrita Film Awards at Chandrasekharan Stadium in Thiruvananthapuram on May 5, for which around 40,000 people including celebrities, advertisers and actors will be attending the award function.

Sushil Kumar, Global Head-Marketing and Communications, Amrita TV said in its third year, the channel would focus on few key initiatives and steps to strengthen its leadership position in the Malayalam satellite landscape. He added that based on the experience of the second year, the channel's prime-time programming strategy will create a blend of shows and soaps.

For the record, Amrita TV was established with the mission of delivering vibrant, youthful value-oriented television for the entire family, through programs that are endearing, enriching and entertaining. Amrita TV has created a unique blend of Entertainment, Infotainment, News Features, and News Commentary through the medium of interactive game shows, reality TV shows, and the popular formats of news, soaps, serials, telefilms, movies sitcoms, thrillers, mythological epics, musicals, cartoons and sports.