GoAir aims to fly high with Preity Zinta

Televisionpoint.com Correspondent
GoAir, India's upcoming airline is the first domestic airline to appoint a Bollywood Star as its brand ambassador, the company has appointed Preity Zinta to help them make a strong statement in the already overcrowded airline space. Preity will feature in their new thematic nationwide campaign 'Chalo India, Lets Fly Smart'.

Jeh Wadia, Managing director of the airline said, "GoAir is committed to achieving a leadership position in the low fare airline segment. In a short span of time, it has been able to capture 5% market share while generating recognition and loyalty among its passengers and also within the airline industry. I am pleased to announce, Preity as GoAir's brand ambassador."

Speaking on her new role Preity said "I'm absolutely delighted to be part of a brand that echoes my inherent sense of self. I hope that the affordable and competitive pricing policy will enable a larger chunk of Indians to fly."

The 'Preity' instinctive style, full of beans and youthful persona are in line with what the airline wants to convey as its USP. Preity will support and be part of various marketing and branding efforts in the months to come.