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Wednesday - Dec 28, 2005 |
Televisionpoint.com Team
Regional entertainment channels are dominant in Chennai with a viewership of 62 per cent, while Hindi general entertainment has the highest viewership in Delhi, Mumbai and Kolkata, according to a report of Telecom Regulatory Authority of India, TRAI. The share of cable programmes is the second largest in terms of viewership percentage in all the four metros of Delhi, Mumbai, Bangalore and Kolkata, says TRAI. These figures that have been collated by the sector regulator during July-September 2005 quarter as part of quarterly performance review of telecom services that it undertakes. Pointing out that TV and radio broadcasting has been included for the first time in the review process, the regulator today said in a statement it plans to set up a system of data collection from service providers, government agencies. However, TRAI has clarified such information would be given out in a manner that would not only educate stakeholders, consumers and research agencies, but also “ensure confidentiality of commercially sensitive information.” Though the data collated by TRAI for the July-September quarter might not be totally exclusive, it does highlight some trends. For example, viewing pattern in Chennai is heavily loaded in favour of free-to-air (FTA) channels, whereas pay channels have higher viewership in other metros. "The scope of coverage could be expanded depending upon the need and response of the service providers,” TRAI said. The report, available on the regulator’s site, contains three sections under cable TV, DTH and radio services. Information provided ranges from the general (UP and Maharashtra show huge gap between all-TV reach and cable; Hindi speaking states have more than 10 per cent B&W TV sets) to specific facts like sports viewership is around six per cent in Mumbai, Kolkata and Delhi, while in Chennai, a CAS-notified metro, it has negligible presence. |
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