'Media' announces winners of Agency of the Year Awards

Televisionpoint.com Team
Media magazine, Asia's leading media, advertising and marketing publication, revealed the winners of its annual Agency of the Year Awards at a gala dinner in Hong Kong recently.

TBWAAsia-Pacific emerged as 'Agency of the Year' for the second consecutive year, with MindShare Asia Pacific earning 'Media Agency of the Year' for the third year in a row. The annual Media awards recognise the people, agencies and clients in the Asia Pacific region who have excelled in the advertising field and helped raise industry standards over the past year.

"The 2005 contest was not only the biggest ever, but also the most intense in the competition's 12-year history, Each judge received two large courier boxes filled to bursting with entries and supporting documents as there were 41 percent more entries this year, for a total of 137 submissions." said Sharon Desker Shaw, editor-in-chief of Media.

The judging panel was comprised of six senior regional marketers from key business categories, two members of Media's editorial staff and was chaired by Sharon Desker Shaw, editor-in-chief of Media, who took a non-voting role. Each judge reviewed the entries individually. In a quest for transparency, PricewaterhouseCoopers returned as auditors for a third time to ensure the judging process was conducted with integrity and impartiality. The results of the Agency of the Year Awards were revealed for the first time to nearly 500 industry practitioners gathered at the Grand Hyatt Hong Kong to toast the year's achievements and celebrate year-end festivities.

"In its 12th year, the awards continue to grow in strength with more entries and more judges. We are pleased to see the awards have grown to be the top event on the advertising industry's calendar," concluded Tim Waldron, managing director of Haymarket Media Limited.