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Thursday - Dec 08, 2005 |
Televisionpoint.com Team
For the 3th year in a row, Ogilvy Mexico came in as the top winner in the 6th Annual EFFIE Awards with a total of 6 EFFIES. The total number of winners came was 36 in 20 categories. Unilever was the most-awarded advertiser with 4 EFFIES (2 for Pond's,1 for Sedal .and 1 for Axe). Publicis (the agency) came in second with 5, followed by JWT with 4, Y&R had 3, and Grey had 2. WPP was the most awarded as a Group with 15, followed by Publicis with 8 and IPG with 6. Special recognition also to MindShare and Media Edge who partnered Ogilvy Mexico for KFC, Motorola and DHL. More than 20 Ogilvy Mexico clients also attended the ceremony. Congratulations to all! See the specific winners below: 2005 Ogilvy's Effies DHL-- Gold for the 25th Anniversary Campaign KFC -- Bronze for the Christmas Campaign Pond's "S" Cream -- Bronze in Cosmetics Pond's C -- for Integrated 360 (a New Category in the EFFIES Awards) Motorola -- Silver for Motov300 Pronosticos (Mexico's Sport Lottery) -- Silver |
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