Star News claims India's No. 1 Hindi News channel

Televisionpoint.com Team
Whether it's the water scarcity in your house or water overflowing on the streets or Whether it's the stinking garbage bin in your colony or the filth of crime spreading in your town. Whether it's exposing the goons in khaki or the felons in khadi or Whether it's one man fighting against crime or the whole city against the flood, Star News has always put the audience concerns at the forefront, which today has finally taken the News channel ahead in the competition.

The first and the only global Indian News channel, has yet again managed to maintain the title, India's No. 1 Hindi News channel, attracting a 25% market share in the Hindi Speaking Market. (All Adults, HSM, 15+, September 18-24). Viewers of Star News watch the channel for longer than any other News channel, staying tuned for approx. 40 min. on the channel.

Comparatively, Hindi News channel Aaj Tak has a market share of 22%, its share has slipped from 26% earlier, the momentum gained by Star News. Accordingly, the market share of Aaj Tak is at 22% with viewers spending 30 min. on the channel. The market share of Zee News and NDTV India is at 16% and 14% respectively with viewers spending 16 min. and 14 min. each on the channel. The market share of Channel 7, DD News, India TV stood at 6%, 4% and 6% respectively.

Uday Shankar, CEO & Editor of MCCS. MCCS operates Star News as part of a joint venture between Star and ABP LTD says, "What makes Star News so different is the holistic presentation of News. That makes our position even better as the strongest 24-hour News channel. Star News is successful in setting new standards for others to follow, the prestige to search for credibility, speed and clarity of information of News has meant more eyeballs for our News channel that catered to this leadership."

Also importantly note that the data showed viewers remained loyal to Aaj Tak, which retained 30 million viewers, NDTV India managed about 26 million, Star News 24 million and Zee News about 21 million. Aaj Tak has the highest reach of over 30 million viewers, which itself strengthens it leadership.

Note that the television rating data has less Universe, where the television rating meters is installed and it is highly impossible to predict exactly which channel is Leader.