Sparks Network adds Optimystix as new member

Televisionpoint.com Team
Sparks Network has agreed on a membership with the fast growing production company Optimystix.

Rajiv Vyas, CEO, Optimystix says, "I am convinced that Optimystix will benefit a lot from the membership in Sparks Network by creating international alliances to bring the best to India and to give Indian creativity an opportunity in the international market. 0ptimystix has always set trend in the format market, by creating in house formats for international markets and Pioneering the Production Process Outsourcing. Optimystix is really pleased to associate with a dynamic organisation such as Sparks to fulfill the dream of being an international media house from India."

Optimystix is a full service production house for advertising films, documentaries and television, with a solid track record in game shows, variety shows and fiction. The company has expertise in developing original formats as well as adapting international formats to Indian tastes. Optimystix has excellent relationships with all major broadcasters in India and is so far the only production company with marketing experience and representation of international formats.

Nicola Söderlund, President, Sparks Network says, "The Indian TV market is very dynamic and there is now a lot of attention for foreign formats. Optimystix is the only production company that so far has been able to put foreign formats on air, this year they have 3 foreign formats in production. They have an international approach, interesting in-house development, excellent relations with all major broadcasters and a leading position in the Indian market - so they fulfill all criteria we have on a Sparks member."

After the entry of the most recent member in India, Sparks Network is now representing member in 13 territories around the world. The Network started with it's 6 first member in February 2004 and has since concluded a number of important transactions between the members and is today gathering one of the 5 strongest catalogues of entertainment, factual and fiction formats in the market. All Sparks member has a first right to option any format created by the other members. The members are also sharing marketing and development resources to strengthen each other.

Sparks Network was established in 2004 with the clear aim to fortify the market position for it's members. Sparks Network is a new way to meet the challenges of the TV industry and boost the strengths and decrease the weaknesses of an independent production company. Sparks Network's member production companies will jointly share the stand R28.02 at Mipcom in Cannes in October.